The Benefits of Outsourcing...

Small business owners wear many hats: manager, buyer, accountant, you name it. It is impossible for one person to take care of everything, and the most commonly outsourced tasks revolve around marketing, branding and design. When first deciding to work with a professional, you are going to be looking at the price tag attached to the promised services. It may be shocking to some small business owners how much certain freelance or consulting services can cost, but there are ways to save.

How Much Does It Really Cost?

The next time a consultant charges you $1,000 a day, don’t fall over backwards. First consider the following: if you would hire a professional on a one year contract, the salary, taxes and benefits packages would amount to about $200 on average. Take into account the consultant only has a certain number of billable days a week, you are paying a premium for the flexibility of not hiring him on a full time basis. You end up saving on benefits, and you probably don’t have enough work to keep someone busy all year so hiring simply doesn’t make sense for your business.

Pricing is, or should be, based on what your best alternative is. In this case, your alternative is to hire someone for a longer term. Considering there are maybe about 236 billable days a year, you need to look at how much an employee costs you a day if you would hire him or her. Don’t just think salary; consider all other costs and expenses associated with an additional hire. You’ll see you still end up saving by hiring a professional for a short term.

Like with anything, you could shop around for the best possible deal.

Contact us directly for small business marketing consulting, flexible pricing plans and al a carte design and copywriting services. http://www.omgatlanta.com/Our%20Services.htm

678.495.6090